Lead Product Manager - Ad Technology
Out In Tech
Location: San Francisco California
Time: 8 months ago
Responsibilities:
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Lead the planning, execution, and optimization of end-to-end system integrations, collaborating closely with cross-functional teams, engineering, and external partners to ensure smooth and scalable solutions.
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Develop and execute a comprehensive ad technology strategy, leveraging industry best practices and staying ahead of trends to maximize revenue through targeted and effective advertising initiatives.
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Collaborate with engineering, data science, BI, sales, marketing, and business development teams to define and prioritize product features, ensuring alignment with business goals and scalability of our systems.
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Stay abreast of market trends, competitor offerings, and industry developments to identify opportunities for innovation and optimization.
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Take ownership of the product roadmap for system integrations and ad technology, aligning with business objectives and ensuring timely delivery of high-quality products.
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Define and track key performance indicators (KPIs) to measure the success and impact of product initiatives, using data-driven insights to guide decision-making.
Qualifications:
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5+ years of product management experience, with a proven track record of successfully delivering complex system integrations and driving revenue through ad technology.
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Strong technical background with the ability to understand and communicate effectively with engineering teams. Experience with analytics tools (Google Analytics, Amplitude), and advertising technologies: Ad Servers (Google Ad Manager, native ad servers), Programmatic Ads, Order Management Systems (FatTail, Placements.io) and salesforce/CRM integrations
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Strong analytical and problem-solving skills, with the ability to use data-driven insights to inform product decisions and measure product outcomes.
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Demonstrated leadership experience, including the ability to lead cross-functional teams, influence stakeholders, and drive projects to successful completion.
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Thrive in a fast-paced environment and navigate ambiguity with ease. Experience in a rapidly scaling organization is a plus.
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Excellent communication skills, with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.